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When it comes to SEO, many different aspects go into getting your website ranked higher on search engine results pages. One of the most important, but often overlooked, is technical SEO. In this blog post, we will discuss what technical SEO is and how you can use it to improve your website rankings!

What is Technical SEO and How Can It Help Your Website Rankings?

What is technical search engine optimization?

Technical SEO refers to improving the technical aspects of websites to rank higher in search engines. Technical optimization makes a website easier to navigate and more easily understandable for search engines. Technical SEO is part of on-page SEO. It focuses on improving elements of your website to achieve higher rankings. It is the opposite of off-page SEO which focuses on generating exposure through other channels.

What are the four types of  SEO?

If you’re serious about marketing your business online, then you need to be aware of the different types of SEO. Here are 4 of the most important types of SEO:

1. Technical SEO: This type of SEO focuses on optimizing your website for search engines. This includes things like improving your website’s speed and making sure your website is mobile-friendly.

2. On-Page SEO: This type of SEO focuses on optimizing your website’s content for search engines. This includes things like choosing the right keywords and making sure your website’s title and meta tags are optimized.

3. Off-Page SEO: This type of SEO focuses on promoting your website off of your own site. This includes things like link building and social media marketing.

4. Local SEO: This type of SEO focuses on optimizing your website for local search results. This includes things like claiming your business listing on Google My Business and optimizing your website for local keywords.

No matter what type of SEO you’re focused on, the goal is always the same: to improve your website’s visibility in search engine results pages (SERPs). By ranking higher in SERPs, you’ll not only get more traffic to your website, but you’ll also get higher-quality traffic that’s more likely to convert into customers or clients. So if you’re not already using the different types of SEO to market your business, now is the time to start!

Why is technical search engine optimization important?

Google and other search engines aim to provide users with the most relevant results possible for their queries. Google’s robots crawl web pages and evaluate them based on a variety of factors such as user’s experience with how fast a page loads. Structured data, among other things, helps search engines understand your pages. Search engines can crawl and understand your website if you improve the technical aspects. You might get higher rankings and rich results if you do this well. 

Your website could have some of the most interesting and thoughtful content. This content can convert casual visitors into customers. If search engines cannot properly index your website or browse it, this will make your efforts useless. This is why technical search engine optimization is crucial. It’s like trying to sell your house. It doesn’t matter if you have a beautiful interior (content). If the siding is falling apart (bad programming), or if there are broken links in your wiring, your house won’t pass inspection (Googlebots). It won’t sell (rank high enough for users to find it).

You can also make costly technical errors on your site. Search engines won’t stop crawling your site if you accidentally add a trailing slash to the wrong location in your robots.txt. However, you shouldn’t focus solely on the technical aspects of a website to please search engines. Websites should be easy to navigate, fast, and clear for users. A strong technical foundation can often lead to a better user experience and better search engine results. You can do a comprehensive technical SEO audit to see the performance of your site.

Is technical search engine optimization difficult?

Technical search engine optimization may seem daunting at first, but it’s really not that difficult once you get the hang of it. The most important thing is to have a solid understanding of the basics of SEO and how search engines work. From there, you can start to delve into the more technical aspects of SEO. This includes things like optimizing your site for speed and mobile friendliness, making sure your website is structured correctly, and developing an effective link-building strategy. 

Technical SEO checklist

There’s a lot to think about when it comes to technical SEO. To make sure you’re covering all your bases, use this technical SEO checklist.

First, take a look at your site’s structure. Is your navigation clean and easy to understand? Are your URLs short and keyword-rich? Second, take a look at your site’s code. Is your code clean and free of errors? Are your pages loading quickly? Third, take a look at your site’s content. Is your content well-written and relevant to your target audience? Finally, take a look at your site’s back end. Is your site properly indexed by search engines? Do you have any broken links or duplicate content?

By following this technical SEO checklist, you can be sure that you’re doing everything you can to optimize your site for search engines. And that means more traffic and better results for your business. While there is a bit of a learning curve, technical SEO is far from impossible. With a little bit of effort, you can quickly become an expert in this essential area of online marketing.

Get technical search engine optimization with A2B Media

A2B Media offers technical search engine optimization (SEO) services that can take your website to the next level. Our team of experts will analyze your website and identify areas where you can improve your ranking on search engine results pages (SERPs). We then develop a customized plan to help you make the necessary changes. 

Technical Audit

We offer technical audits where we will examine every aspect that could impact your SEO performance. Speed is very important in technical SEO. Many websites have a lengthy video intro on their home pages that takes too much time to load. Speed and conversions could be improved if they made a smaller version or moved more relevant content up the page. An in-depth technical audit should take several weeks depending on the problem.

Technical SEO

There are many things to consider when it comes to technical search engine optimization. The index status, cravel budget, crawl errors, internal links, sitemaps, site/page speed, redirects, broken links, HTTPS, and AMP are all essential. You’ll see increased conversions if you improve the speed, functionality, and user experience (UX) of your website. Users will find your site easier to use, understand, and engage with, which is why you’ll see more conversions. 

At A2B Media, we’ll create a list of technical issues that could be affecting your website’s performance after conducting a technical audit. These will be optimised and your site will be faster, more crawlable, and easier to index by search engines.
In addition to improving your ranking, we also focus on making sure that your website is optimized for all devices, including mobile phones and tablets. We understand the importance of being visible in today’s online world, and we are dedicated to helping you achieve your goals. Contact us today to learn more about our technical search engine optimization services.

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