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If you’re running a website, it’s important to make sure that you are providing the best experience possible for your users. And now, Google is taking this into account with their new GOOGLE E-A-T algorithm. What is GOOGLE E-A-T? And how does it affect your website? In this blog post, we will discuss what GOOGLE E-A-T is and how you can make sure that your website is compliant.

Google E-A-T: What Is It and How Does It Affect Your Website?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a part of Google’s algorithm incorporated into Google’s Search Quality Evaluator Guidelines.

Even Google states that E-A-T is crucial. E-A-T is not to be confused with “eat” and the foods we put in our mouths. If you’re an SEO professional, you’ve probably seen a lot of talk about E-A -T in the last few years.

What does GOOGLE E-A-T mean? Are you looking for a major overhaul or just a slight tweak or something else in between? Are you required to modify everything in how you conduct your search engine optimization strategy? Read more to learn more about GOOGLE E-A-T.

What is GOOGLE E-A-T

What is GOOGLE E-A-T? GOOGLE E-A-T is among the many guidelines Google employs to determine whether the content is useful for readers and if it is worthy of ranking.

E-A-T was first mentioned in 2014 when Google included the idea in the Search Quality Guidelines. It is derived from Google’s Search Quality Rater Guidelines – a document that is 168 pages long and that is used by human quality raters to evaluate the quality of Google’s search results.

Google search quality assessors were instructed to pay close attention to:

  • the experience of the person who created the content
  • the authority of the author of the content, the content itself, and the website
  • the credibility of the author of the content, the content itself, and the website

In essence, E-A-T is a sign that the page’s quality is beneficial to the users.

Why GOOGLE E-A-T is important for SEO

GOOGLE E-A-T is crucial for all inquiries, however, certain queries are more important than others. 

If you’re looking for cute cat pictures, then E-A-T isn’t likely to have any significance at all. The topic is subjective and it’s not a big issue if you come across an animal you don’t think is cute.

If you’re looking for the proper dose of aspirin for pregnant women, E-A-T is essential. If Google was to display information on this subject written by a sloppy writer, and published on a website that is not trustworthy and does not have authority, the likelihood of this content being inaccurate or misleading is high.

Based on the nature of the information that’s being sought here, this isn’t just inconvenient, but could also be life-threatening. GOOGLE E-A-T is also essential for questions such as “how to improve credit score.” This is where advice from the ignorant and unauthorized is not likely to be genuine and should not be taken seriously.

Google uses these types of subjects in the form of the YMYL (Your Money or Your Life) topics. Certain types of content or pages can influence a person’s happiness, health, financial stability, or security. If your website is designed around a topic that is YMYL-related and you want to demonstrate E-A-T, then showing E-A-T is vital.

How to Improve Your Google E-A-T for Content

It’s crucial to realize that improving and demonstrating E-A-T are two distinct things. You cannot prove that you have E-A-T if you don’t have it. That’s the first challenge to overcome. 

A lack of E-A -T could be the reason why a lot of YMYL sites fell like a stone in August of 2018 when Google launched their now-infamous “medic” update. Since many of these websites did not have E-A-T at all, the traffic dropped after the update was released while Google’s capacity to recognize E-A-T skyrocketed.

If you’re one of these sites or simply want to secure your future, taking the initiative to enhance and improve your GOOGLE E-A-T is a smart choice. 

Below are some tips on how to improve your Google E-A-T for content:

Build more links

While there isn’t any link-related information on Google’s Search Quality Rater Guidelines, Gary Illyes, a Google Webmaster Trends Analyst has claimed that E-A-T is mostly dependent on the presence of links and mentions from authoritative websites.

In the words of Marie Haynes, Google is very adept at understanding what links count and therefore you must ensure that you’re making a point of building quality links over those that aren’t.

Make sure that content is up-to-date

If you’re in charge of YMYL subjects like financial or medical advice it’s essential to demonstrate GOOGLE E-A-T. 

High E-A-T financial advice, legal counsel, tax information, etc. should be based on trusted authoritative sources. It should also be updated and maintained frequently. Medical advice that is high E-A-T or other information must be written or presented professionally and must be reviewed, edited, and updated periodically.

Verify the facts

Google’s Quality Rater Guidelines state that news articles must be accurate and factual to demonstrate the highest level of E-A-T.

High E-A-T news articles should be produced with journalistic professionalism that contains factually accurate content. The same applies to scientific content. It must be accurate and consistent with the consensus of the scientific community.

Google trusts sources like Wikipedia and Wikidata, so checking against those can help ensure that your information is accurate. Of course, you shouldn’t rely solely on Google; you should also consult other reliable sources to verify your information. But by following GOOGLE E-A-T guidelines, you can help ensure that your content is high-quality and trustworthy.

Have more reviews

Google advises Quality Raters to make use of online reviews as a source for information on the reputation of businesses, which is a sign of authority and trust.

Make sure you get more positive online reviews on sites that matter and are trusted by people who use them within your industry. For a restaurant, this could be TripAdvisor or an established local food blog.

Boost Your Content Marketing with A2BMedia

Google E-A-T is a major ranking factor for content. Google looks for quality content that is trustworthy, informative, and well-written. If you have no idea or time to focus on your website’s E-A-T content, we can help you with that!

We create content that users will share and interact with. We write content that Google will be able to index and reward with top rankings. 

Content is crucial in communicating the message of your brand to your intended audience. It also plays an important role in SEO. If properly optimized, the content you create can lead to higher organic visits to your site. Content can also help to show relevancy and credibility. A well-written, optimized, precise, and reliable content is the most effective way to demonstrate authority, relevance, and trust.

A2B Media can help you create content that meets GOOGLE E-A-T standards. We are a content marketing agency with years of experience in creating high-quality content. Our team of writers, editors, and designers will work with you to create content that is engaging and informative. We can also help you promote your content through our network of publishers and influencers. 
Contact us today to learn more about how we can help you boost your content marketing efforts.

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