A good and unique logo design is important, but it’s not easy. Even if you have an idea of what a logo should look like, it can be difficult to translate that vision into something that will work in reality. That’s why we’ve compiled this list of principles that every designer needs to follow to have a unique logo design.
Why is It Important to Have a Unique Logo?
If you’re considering all the aspects involved in making a business successful, deciding on the logo may not be an important factor.
“Maybe I don’t even need a logo at all,” an uneasy voice whispers in your head. Don’t believe that voice. It couldn’t be further than a little off.
A logo is an essential element of making a successful brand – just like the best quality products and positive recommendations.
What is the importance of a logo? It draws the attention of your audience, creates a powerful first impression, forms the core of your brand’s identity, distinguishes you from competitors, and builds brand loyalty.
What Makes an Effective Logo Design?
The entire purpose of a logo is to communicate with the viewers and create something that is memorable. When you create a logo, it should establish the brand you represent. Here are five ways to create a unique logo design that will last for a long time.
1. Simple
Your logo should be easy to recognize at a glance. Logos that are well-designed and distinctive offer something new and unique without being overly complicated.
Image: Unsplash
The simple Starbucks logo is recognized all around the world. The history that lies behind the Starbucks logo has given it a distinct quality not found in its competitors. In 1971, the founders of the popular coffee chain chose the name Starbucks, the nautical theme was the most prominent feature. Since the first home of Starbucks was a port city in Seattle, and coffee beans are generally shipped overseas via large container ships, the Siren was the most fitting choice. The logo has seen modifications over the years including its colour.
Is there any other coffee brand that has a brand as distinctive as the Starbucks logo, where the values and story permeate the core of their brand in a simple manner? The unique logo design is simple and symmetrical, and its multi-purpose use illustrates how simple the visual representation of the logo is.
2. Memorable
Image: Unsplash
A unique logo design should be memorable. Make it simple and relevant to the purpose of the company.
Sometimes referred to as the Nike swoosh, this logo is akin to the fluidity of a checkmark, which is ideal to convey the Nike “just do it” attitude. But the significance that lies behind this Nike symbol is much more profound.
As per Carolyn Davidson, the logo is the wing of the Greek goddess of victory, Nike. Nike was believed to provide strength to soldiers on the battlefield. The best thing about this Nike logo is that, even when you don’t know anything about Greek mythology, the logo still makes a strong impression.
The Nike swoosh instantly stands out as a positive, quick-paced, contemporary image. When you are aware of the more profound significance, it only increases the value of a design already strong.
Like many minimalist logos, Nike’s swoosh has stood the test of time. It’s timeless, exciting, and easy to grasp. The unique logo design symbolizes ambition, drive, and potential.
3. Timeless
A successful logo should be timeless, and it should stay clear of fashions. It should stand for a long time. What will your logo appear like in 10 years?
Image: Unsplash
Coca-Cola’s unique logo design that uses Spencerian handwritten cursive scripts has been existing for a long time. Robinson chose that distinctive script used in the logo and came up with the name Coca-Cola.
Dominating the softdrink market across the globe for many years, the Coca-Cola logo has remained one of the strongest. That’s because its branding strategy has been successful and capable of generating a myriad of ideas.
4. Versatile
A great logo can be utilized in a range of sizes and colors. The logo you choose should be flexible to appear on anything from a pen to a plane. This dramatic physical dimension in usage shows how identity functions across a variety of collateral.
Image: Unsplash
The Apple logo is effectively versatile due to its instantly identifiable shape. The bite on the side makes it clear that there is no doubt that it’s the shape of an “Apple”. The silver hue is the logo’s method of expressing what it performs (computing).
Apple develops, produces and sells phones, personal computers, accessories, tablets, and wearables. From their vast collection of products and services, you can easily see the Apple logo screaming their brand authenticity.
5. Appropriate
A professional logo must be suitable for its intended purpose and target audience. For instance, a logo for a toy store might be playful and vibrant, but it wouldn’t be the same for an attorney firm.
Image: Toys“R”Us
Lazarus established his very first shop stocked with toys in 1957. It was inspired by an upscale supermarket, with goods placed on high shelves and a variety of items. The company was named Toys “R” Us. The reverse “R” in the logo was supposed to look like it was drawn by a child.
This unique logo design did not only show the playfulness of kids through colors but also considered the cute carelessness of being young.
Logo design is a creative process, but it’s not just about making something pretty. It’s also about understanding what the client wants their brand to represent, and how they want their audience to feel when they see the logo.
Because of this, designing a logo requires patience and persistence in order to get to know your clients’ needs. The best logos are designed by designers who have taken the time to learn about the business behind each project—what makes them special? What challenges do they face? And more importantly: How can we use our skills as creative professionals in order to help solve these problems?
Ready to Attract Clients With a Unique Logo Design?
Logo design is an iterative process. From brand strategy through all of its iterations (and sometimes back again), it’s important for both parties involved—the client and the designer—to communicate effectively so that neither party feels frustrated or confused throughout this process.
The five principles of logo design should be the foundation of everything you do when designing a logo. If you follow these principles, your logo will be one-of-a-kind, memorable, and convey what your brand is all about.
At A2B Media, we believe that every client deserves a unique logo design that tells their story in an attractive way. That’s why we offer custom logo designs at affordable prices to help make sure that everyone can afford an amazing new look for their business or brand identity project.
We have created amazing unique logo designs for our clients and they are beyond happy using these logos to promote their brand and services. If you’re ready to step up your business, contact us today. We are excited to design a unique logo just for you!
